We have found this article on quad.com right on the mark. Empathy IS the key to marketing to millennials.
“Previous generations have been lobbing insults about self-absorption and immaturity at younger generations since Socrates famously quipped, “The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise.” Over and over, this sentiment winds its way through millennia, revealing perhaps less about youth and more about the rigid mindsets of elders repeating the same critiques.”